Research done by Tim Ellis at Redfin concluded that listings with professional photography:BEFORE:
- Receive an average of 61% more views than their peers across all price tiers.
- Have a 47% higher asking price per square foot.
- Have an increased likelihood of selling for homes priced above $300,000.
When Should You Use HDR?
If you are interested in photography and have access to Photoshop, you can manipulate images using HDR too. Here were some pics I took in Zion National Park at the Weeping Wall a few years ago. The left picture shows a photo with an exposure metered for the cliff, but then the sky is blown out and loses detail in the highlight. The second image is metered for the far away mountain, but then the cliff loses detail and is too dark. This is a perfect situation to use HDR. With the camera on a tripod, take 3-7 images with different exposures. Keep the aperture the same and move the shutter speed up and down from the best average exposure.
When the images are merged in the HDR Photoshop plugin you can get an image like this:
There are far better programs for HDR such as Photomatix with better tone mapping algorithms. However, if you already have Photoshop, it's an easy way to spruce up your vacation photos. (This photo is a little too saturated and "HDR over-the-top" but you get the idea of the range of things you can do.)